What we collect, and where it goes.

Effective 25 September 2026. This policy covers easylendingusa.com and the services provided through it.

1.What we collect

Information you give us

• Contact details — name, email address, phone number, company or brokerage.
• Deal information — property address and type, purchase price or value, rehab or construction budget, loan type and amount, exit strategy, investor experience, and anything else you tell us about a scenario.
• Files you upload — some of our forms accept attachments. Whatever is in them, we receive.
• Partner and services information — your role, deal volume, what you need help with, hours required, and what you tell us about your business.
• Correspondence — emails, form messages and anything else you send us.

Information collected automatically

• Analytics — we use Google Analytics 4 to see which pages get read and where visitors come from. It sets cookies and records things like pages viewed, approximate location derived from IP, device and browser, and referring site.
• Advertising pixels — we use the Meta Pixel (Facebook and Instagram) and the Microsoft Advertising UET tag (Bing), and may use a similar tag from Google Ads. They record that a browser visited our pages or submitted a form, so we can measure our ads and show our ads to people who have visited this site. See section 4 for how to opt out.
• Server and security logs — our host and our security plugin record IP addresses, request times and failed login attempts, to keep the site up and to block attacks.
• Spam and bot protection — form submissions are checked for spam, and some forms use Google reCAPTCHA, which collects information about your interaction with the page under Google’s own terms.
• Caching — our caching layer sets functional cookies so pages load quickly.

Information from Facebook and Instagram lead forms

If you fill in one of our forms inside a Facebook or Instagram ad, Meta passes us the answers and contact details you submit there. We use them exactly as we use a form on this site. Meta also handles that information under its own Data Policy.

What we do not collect

We do not pull credit. We do not ask for Social Security numbers, bank credentials, or card details anywhere on this site, and we will never ask for them by email. If a message appearing to come from us asks for any of those, or for an upfront fee, it is not us — report it to underwriting@easylendingusa.com.

2.Why we use it

• To evaluate the scenario you submitted and work out which lenders it fits.
• To introduce your deal to those lenders, with the information they need to assess it.
• To contact you about your enquiry, by email, phone or text, as described at the point you submitted it.
• To provide, quote and invoice any business services you engage us for.
• To administer the partner program and pay partner compensation.
• To keep the site secure, working and free of spam.
• To understand which content is useful, in aggregate.
• To meet legal, tax and record-keeping obligations.

3.Who we share it with

3.1 Lenders. This is the important one. When you submit a deal, we share it with independent private lenders whose criteria it appears to fit, so they can evaluate it. That is the entire point of the service. Once a lender has it, they hold it under their own privacy policy, not ours, and we do not control what they do with it. If you do not want a specific lender to receive your information, tell us before you submit.

3.2 Service providers. Companies that run parts of this operation on our behalf and may handle data in doing so: our web host, our email delivery provider, our form software, our CRM and automation tools, our analytics and security providers, and our call and text providers. They act on our instructions.

3.3 Our personnel. Work is carried out by our staff and contractors, some of whom are located outside the United States. They are bound to confidentiality obligations. If you engage us for business services, your data and your clients’ data may be handled by those personnel in performing the work you asked for.

3.4 Where the law requires it — in response to a lawful request, or to establish, exercise or defend legal claims, or to prevent fraud or harm.

3.5 A transfer of the business — if the business is sold or merged, information may transfer as part of it, subject to this policy.

4.We do not sell your information

We do not sell personal information. We do not trade or rent contact lists, and we never give your deal or contact details to advertisers.

Advertising. The advertising pixels described in section 1 share limited browsing information (pages visited, form submissions, device and browser data, IP address) with Meta and Microsoft, and may share it with Google, so we can measure our ads and show them to people who have already visited this site. We may also give these platforms a hashed (scrambled) list of email addresses or phone numbers of people who contacted us, so they can match it to their own users for the same purpose. Under California and some other state laws this counts as “sharing” for targeted advertising.

How to opt out. If your browser sends a Global Privacy Control signal, our advertising pixels do not load at all. You can also email underwriting@easylendingusa.com with the subject “Do not share my information” and we will exclude you from any customer list we give to advertising platforms. You can also control ad personalisation in your Facebook, Instagram, Microsoft and Google account settings.

5.Cookies and analytics

This site uses cookies that are strictly necessary (caching, security, form function), analytics cookies set by Google Analytics 4, and advertising cookies set by the Meta Pixel and the Microsoft Advertising UET tag (and, where we run those ads, Google Ads tags).

You can block or delete cookies in your browser settings; strictly necessary ones may affect how the site works if you do. You can opt out of Google Analytics entirely with Google’s browser opt-out add-on.

We honour Global Privacy Control signals where your browser sends them. We do not currently respond to legacy Do Not Track headers, because there is no agreed standard for what a response should mean.

6.How long we keep it

Deal submissions and correspondence are kept while they are useful to the relationship and to meet our record-keeping obligations. Analytics data is retained on Google’s standard schedule. Security logs are short-lived. If you ask us to delete your information we will, except for anything we are required to keep — and we will tell you what that is and why.

7.Security

The site runs over TLS, sits behind a security plugin and a host-level firewall, and access to submissions is limited to people who need it. No method of transmission or storage is completely secure, and we will not pretend otherwise. Do not send documents containing Social Security numbers, account numbers or identity documents through this website. If a lender needs those, they will collect them through their own secure process, directly from you.

8.Your choices and rights

Whoever you are and wherever you live, you can ask us to:

• Tell you what personal information we hold about you and who we have shared it with.
• Correct anything that is wrong.
• Delete it.
• Stop contacting you — by email, phone or text.

Email underwriting@easylendingusa.com. We will respond within 45 days, and we will not treat you any differently for asking.

California residents have specific rights under the CCPA and CPRA, including the right to know, delete and correct, the right to opt out of sale or sharing (we do not sell; for sharing with advertising platforms, see section 4), and the right to be free from discrimination for exercising them. An authorised agent may act for you with written authorisation. Use the same email address. Business-purpose loans on California investment property are originated and made under the licence of our licensed lending partner; for those files Easy Lending USA acts only as a referral source.

Residents of other states with privacy statutes — including Colorado, Connecticut, Texas, Virginia and others — have similar rights. Use the same email address and tell us which state you are in.

9.Calls, texts and email

If you give us a phone number on a form, you agree we may contact you by phone call, text message and email about your enquiry, as stated on the form at the time. That consent is never a condition of anything — not of submitting a deal, not of financing, not of any purchase. Reply STOP to any text to stop texts, use the unsubscribe link in any marketing email, or email us and we will stop entirely.

Where we make calls on behalf of a services client, we are calling from that client’s contact list, on their instruction and as their service provider. Ask the caller who the call is for and they will tell you. Do-not-call requests are honoured immediately and permanently, whoever the call is for.

10.Automated tools

Where we offer an assistant or chat tool on this site, conversations may be processed by a third-party AI provider to generate a response. Do not put sensitive personal or financial information into it. Nothing it says is an offer, a quote, a commitment, or advice, and a human decision governs anything that matters.

11.Children

This site is for business use by adults. It is not directed to anyone under 18 and we do not knowingly collect information from children. If you believe we have, tell us and we will delete it.

12.Other sites

We link to outside resources where they are useful. We do not control them and this policy does not cover them.

13.Changes

If we change this policy materially, we will update the effective date above and post the new version here. Material changes affecting how we use information you already gave us will be notified to you where we can reach you.

14.Contact

Anything at all about privacy: underwriting@easylendingusa.com. A person reads it.