For direct lenders

Put your lending company in front of screened deals.

Register your company on the Easy Lending USA platform and tell us exactly what you lend on. When a deal matches your terms, we alert you the moment it reaches us and it is waiting in your portal.

How the platform works

Step one

Register your company

Tell us who you are and how you fund. We review every company by hand.

Step two

State your exact terms

Loan size, leverage, credit, rates, points and term for each program, plus where you lend and what you won’t touch. No general guidelines: we match deals on these numbers. Then add your logo and company info.

Step three

Click Interested

When a deal matches, log in to see the city, the kind of area and the deal. Click Interested and we call you with the full scenario.

Direct lenders only

You fund it, in your own name.

The platform is for companies that close and fund loans in their own name: private lenders, funds, family offices and banks. We check before we approve.

Broker or loan officer? You are still welcome. Send us your deals through the Partner Program.

How deals work

We run the file with you.

Each match in your portal shows the city, whether it is a city, a town or rural, the loan type, the amount and the numbers that matter. Deals run through us: we call you with the full scenario, then work with the borrower and collect the documents.

Every credit decision is yours. Our fee is 1 point on loans that fund from an introduction, nothing before that.

What we are

A deal partner, not a competitor.

We bring you investor deals that fit your box, and we never market to your borrowers after a loan closes.

We are paid only when a loan funds. That is the entire model.

What we ask

Straight answers on the box.

The most useful thing a lender can give us is an honest description of what they will and will not do, including the exceptions. Vague criteria produce wasted submissions on both sides.

If your appetite changes, update your terms and the matching changes with it. Your logo and company page also go into our public lender directory when it launches.

Lender registration

Register your company

It takes about two minutes. After that you set your password and add your logo, company info and lending terms.

Are you a direct lender?

A direct lender closes and funds loans in its own name.

Whose name is on the loan at closing?

Your login, and where deal alerts go.

Please confirm